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Wednesday, August 17, 2011

Sweet&Sassy - the "Middle Sister" complex

For one of my first posts on wine I really want to give you an idea of the personal relationship I have come to have with it and how it can be fun and easy to enjoy, or not.

I don’t know how y’all choose wine…that’s right, a “y’all” just popped out.  Two things just occurred here, and if you plan on frequenting this space, which I hope you do, you might want to be aware of them.  An occasional y’all could pop out at any moment.  I’m not from Texas, but my family is and lives there, so watch out it could get real country in here, fast.  The second thing to watch out for, tangents.  If you know me, in the physical form, you know I fly off on them on occasion.  I have a lot to say, but I promise I will get it out one way or another. SO…

I don’t know how y’all choose wine but I start with the general area of the wine section that I am leaning towards, breaking it down into either red or white, then I hone in on which cute labels catch my eye! Not what you were expecting, huh? Hang in there!  Wine makers are smart and they are getting smarter and they know that people who buy wines, especially in a mid to low level price range, are most likely not concerned with tannins or legs.  So even though they most likely have a quality product they utilize interesting and, yes cute, labels and descriptions to entice consumers to try them; honestly at some of their price points why not.  I have learned that by just being your self and going by what you know, for me its being a visual learner, you may come across some really good, affordable wines that you can recommend to friends while building a knowledge base of your own likes and dislikes.

 I am currently obsessed with the entire Middle Sister line of wines; yes I am calling it a line because this wine is adorable enough to have its own fashion label.  I discovered this wine on a routine shopping trip to Target.  I was not expecting to buy wine from Target, of all the places, but after spotting these labels, the wine names, and the descriptions, I had to buy one of each.  Each Middle Sister wine has a different appropriately named personality and a cartoon caricature of stylish girl that matches that personality.  I was on the way to a get-together with all of my best girlfriends from college and was able to pick a wine for each one of my friends as a gift that was perfectly paired with their personalities.  The real struggle came when I had to pick one for my self.  Was I the Goodie Two-Shoes Pinot Noir, the Mischief Maker Cabernet Sauvignon, the Smarty Pants Chardonnay, or even the Sweet &Sassy Moscato?  I seriously struggled with this dilemma.  Do I choose for taste? I generally prefer reds.  Do I choose the girl that looks most like me, or the one that sounds most like me? I was convinced I had multiple personalities because of this wine experiment.  This fun wine-buying trip turned into a self exploration asking “who am I”?  I chose Sweet &Sassy, the Moscato, a white. Her description, “After a long hard day of being fabulous, I like to relax with a glass of wine. But I don't want it to bite me back. Isn't there enough drama in this world? That's why this wine is my new best wine friend. With a touch of natural sweetness, it's smooth and refreshing and so easy to love. Moscato, always stay as sweet as you are. I'll handle the sassy part.” She’s freakin’ cool, right? Well, turns out I picked the wine I thought I should be, and I didn’t like it.  It was too sweet, and straight up, the biatch gave me a headache after like two sips.  

This could sound crazy but I was forced to judge my self and honestly take a look who I thought I was.  I was drawn to this wine’s adorable labels and names, I connected with it’s middle sister marketing because that is what I am, and then I discovered that trying to be something I’m not sucks.  So, I kept all the bottles I had bought for my friends, tried them all and found out I am a little bit of a Goodie Two-shoes, a whole lot of a Mischief Maker, occasionally a Drama Queen, and always a Smarty Pants, and I am just fine with that. 

Just because one, or two, worked or didn’t work for me doesn’t mean they will or wont work for you!  To see all of the awesome wines and their descriptions check out the Middle Sister Wines website www.middlesisterwines.com

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